9Lives — cory frame

9LIVES | MORRIS THE CAT

social campaign

problem
it’s 2016, brands have no clue what to do on social.

but they did have a DBA they weren’t using: Morris The Cat.

we had no budget, limited stock, and a bunch of dumb ideas.

i think we did a pretty good job, all things considered.

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we literally only had content from one shoot. but it was a chance to shape Morris' voice. i moved his IG away from products to focus on his life, opinions, and purrsonality.

art directed by Liz Mamey