pringles | SUPER BOWL
The Call of the Mustaches
I wrote at least 50 scenes for this Super Bowl spot. Only one made it into the final edit. It’s the fourth funniest scene.
The Bill & Melinda Gates Foundation | Partners of Human Potential
when you get the right partners together,
the potential is endless.
six countries. five stories. millions of lives impacted.
wrote and led the creative on all five of these docu-films (at once!) with my incredible partner, Liz Mamey. a profound experience and I’m grateful to meet so many intelligent, contributing, passionate, and compassionate people along the way.
THE REAL COST | IT ESCALATES QUICKLY
don’t drown in your addiction.
directed by Oscar-nominated Lenny Abrahamson.
filmed by Oscar-winning cinematographer Hoyte Van Hoytema.
working with both of them is a dream come true.
I wrote and creatively directed this with my partner, Liz Mamey.
Not for nothing, but I’ve been told that this was one of the best performing FDA ads in recent history. Below are the numbers that the number people say are great.
johnson’s baby | it’s pure love
protect this moment…
the smallest moments with your baby can have an immense impact on your bond. Johnson’s wanted to remind the world that a bath is anything but routine, it’s pure love.
this was my first global campaign I’ve creatively directed.
with my partner Liz, we focused on the intimacy of these moments.
a touch. the gentle weight of hair in your hands. a warm snuggle after a bath. by punching in (as far as we could convince clients), we set out to tell a universal story that could resonate across borders and cultures.
we worked with Emmy-winning director Christian Weber, whose eye for photography and instinct for emotion radiated in every frame. a career highlight to collaborate with him. guy rips.
director: christian weber
acd, art director: liz mamey
nicorette | Start Stopping
vaping is a trap.
BMW | the future finds us
chris pine.
hans zimmer.
BMW.
earth day.
directed by Adam Nelson
art directed Liz Mamey
ecd Laura Wimer
THE WHITNEY MUSEUM | Letters To Mr. Ailey
creative directors: Pieter Claeys, Roxane Schneider
FLonase | allergy headaches
allergy headaches don’t have to be scary.
directed by Adrian de Sa Garces
art directed Liz Mamey
creative director Tyronne Schaffer
ADVIL PM | Put pain to rest
Advil PM silences pain tonight, so it doesn’t become pain tomorrow.
directed by Ben Callner
art directed by Simin Lim
ecd Hannah Fishman