SMOKEY BEAR | 80th birthday

wrote my boy Smokey Bear a birthday film. 🥹

a week before VO record, Sam Elliott stepped down from doing the voice.

I pitched icon Brian Tyree Henry to carry the torch. recasting Smokey is a career highlight.

 

directed by Adam Nelson

OOH

our on-set photographer somehow deleted his footage. so my EP Sachin Arora and I quickly pivoted and found Sam Gilbey, an incredibly accomplished illustrator, to draw us different movie posters inspired by their decades.

RADIO

since the campaign celebrated Smokey through the decades, our radio did too. we dug through Smokey's archives and stitched together ads from his 80-year history.

"Through The Decades"
Smokey Bear 80th
 

PRESS

people really liked this campaign, and the casting.