THE REAL COST | IT ESCALATES QUICKLY

don’t drown in your addiction.

directed by Oscar-nominated Lenny Abrahamson.

filmed by Oscar-winning cinematographer Hoyte Van Hoytema.

working with both of them is a dream come true.

I wrote and creatively directed this with my partner, Liz Mamey.

Not for nothing, but I’ve been told that this was one of the best performing FDA ads in recent history. Below are the numbers that the number people say are great.